Advertisers Suck

The Seattle Times and Microsoft on the software giant's plans to plaster advertising all over its future products:

Video games are unique in that players aren't subject to the disruptions or distractions that TV viewers or people browsing the Internet have become accustomed to.

With its new [advertising company] Massive acquisition, Microsoft will be developing ways to insert advertisements into the games themselves.

"You can take your message and imbed it in that immersive environment," Bach said, "and they get it and they may not even know they got it."

Here's a hint: if your business plan requires you to have a captive audience and then inject them with your "message" without them realizing it, then you're a scumbag.